AWLEARN MASTERCLASSES

Snackables On-Demand

Short form content you can watch between meetings or before an interview. They get you up to speed quickly with a few structured skills and insights you can use right away
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EY's Janet Balis Explains The Metaverse


Masterclass Length: 10m


Janet Balis, who leads EY Consulting professionals in the Americas focused on the customer agenda and revenue growth, including commercial excellence, customer experience and product innovation and also leads the EY CMO practice explains The Metaverse. What is it? Why does it matter?
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Riyadh Khalaf on Creating Marketing Strategies

Masterclass length: 12m
Riyadh Khalaf, TV/Radio Host and Online Video Creator, speaks about the strategies and insights that will help form robust marketing campaigns for now and the future. 
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Sam Ewen, SVP, head of CoinDesk Studios Explains Cryptocurrency

Masterclass length: 10m
Join Advertising Week guest tutor Sam Ewen, CoinDesk's SVP and head of CoinDesk Studios for a speedy explainer on the world of cryptocurrency. Why should marketers and brands care? 
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Gary Vaynerchuk on Leadership and Learning

Masterclass length: 12m
Gary Vaynerchuk is founder of VaynerX and social media company VaynerMedia. He talks changing consumer behavior and suggestions for a post-pandemic world.
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Rory Sutherland on Creativity

Masterclass length: 18m
Ogilvy's Rory Sutherland is already a legend in his own lifetime with his amusing, erudite take on everything from behavioral economics to ideas. Here he talks creative ideation and how anyone can do it.
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Lisa Gilbert on Leadership

Masterclass length: 8m
Lisa Gilbert talks Leadership in this masterclass. She takes you through her 5Cs of how to lead in a remote working world, covering everything from emotional health through to productive working choices.
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Jason Harris on Persuasion

Masterclass length: 25m
The founder of agency Mekanism takes you through his 11 steps that can make anybody persuasive and influential (while keeping true to your own style).
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Christina Ferzli on Brand Authenticity

Masterlcass length: 5m
Christina Ferzli, Head of Global Corp. Affairs & Comms has dedicated her career to building a healthier future. Now, elevating brand authenticity has never been more critical.
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Jules Lund on Maestro of Influence

Masterclass length: 25m
Jules Lund, founder of influencer marketing business Tribe, presents a masterclass in how to understand influencer marketing as it works right now. 
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Malcolm Poynton on Remote Working

Masterclass length: 14m
Cheil's Malcolm Poynton tackles a topic that almost every brand has had to deal with in the last year - effective remote working, providing insights for those still adjusting.
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Frank Weil, Founder and CEO of Myntr, Explains NFTs

Masterclass length: 10m
Frank Weil, Founder and CEO of Myntr, joins us to explain NFTs to a marketing audience. How can you use NFTs? How can they avoid feeling like gimmicks? Weil takes marketers through everything they need to know.
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Digiday's Alexander Lee Explains Gaming and Esports 

Masterclass length: 9m
Digiday's Alexander Lee joins us to demystify the world of gaming and esports for marketers keen to break into the space but wondering what they should really know.
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Lottie Unwin on Growing a Community and Network

Masterclass length: 10m
Lottie Unwin, Founder of The Copy Club, shares the insights and learnings from building her own marketing community and what you need to know to build your network and grow a strong community. 
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Christophe Catagnera on Brand Experiences

Masterclass length: 9m
Christophe Catagnera, Head of Connected Experiences at Imagination, shared ways in which brand experiences are evolving and how brands can navigate and express themselves in an ever-changing communication ecosystem. 

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