Celebrating Black Creators
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The Iconic Everyman: A Conversation with Kenan Thompson
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Thinking Outside The Box
McDonald’s has been at the forefront of culture since its inception and, over the years, has increasingly turned to more innovative approaches to create campaigns that drive relevance with a core demographic, Gen Z. More than half of Gen Zers now feel it is more important for brands to build connections with them.
McDonald’s Jennifer Healan and Snapchat’s CMO Kenny Mitchell discuss how to connect with Gen Z and build immersive Augmented Reality experiences, enhancing customer experiences and driving results.
McDonald’s Jennifer Healan and Snapchat’s CMO Kenny Mitchell discuss how to connect with Gen Z and build immersive Augmented Reality experiences, enhancing customer experiences and driving results.
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Commerce in Color
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Redefining 'Good' Content — On the TV Screen and Beyond
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ElevateHER: Impactful Brand Messaging for Millennials and Gen Z Women in the Age of ‘Quiet Quitting’
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The Roundel Media Fund
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Communicating Your Values Through Brand Storytelling with Al Roker and John Deere
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What’s Real, What’s Next and What’s the Noise?
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Make Inclusion Meaningful
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How Can the Industry Meaningfully Move the Dial on Race Equity?
In Conversation with
Clara Amfo, Munya Chawawa & Francis Bourgeois
How can brands appeal to Gen Z? Popular stars Clara Amfo, Munya Chawawa and Francis Bourgeois take to the headline stage — along with their management team, leading talent agency YMU Group — to talk openly about collaborating creatively with brands, media owners and platforms.
The panelists share firsthand their experiences of:
The panelists share firsthand their experiences of:
- Creating content that resonates with Gen Z audiences
- Partnering with brands that align with their values
- The intersection of entertainment, culture, music and fashion
- Collaborating most effectively with brands and talent on content campaigns
- How they see brand partnerships with talent and creators evolving.
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AWAPAC
Conversations from Down Under
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Can’t Stop the Music: A CTV Growth Story!
The music video has proven to be evergreen in its universal appeal as a content set for consumers but equally evergreen in its ability to adapt to the dominant form factor of the day.
Watch as we explore the enduring power of the art form that is the music video. Why music videos are more impactful than ever on CTV, and why more than any other content set, music videos continue to have enduring cultural relevance to consumers of all ages.
Watch as we explore the enduring power of the art form that is the music video. Why music videos are more impactful than ever on CTV, and why more than any other content set, music videos continue to have enduring cultural relevance to consumers of all ages.
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Built to Connect: Brand Building in a New Era
Helping people connect, find communities and grow businesses is at the heart of Meta technologies. And we want to help businesses build brands that are worth connecting with.
This session is a showcase of “The Future of Branding” — new creative format ideas, the storytelling power of the individual and effective measurement tools to build products and brands. And the metaverse — which, for us, is the next evolution of digital connection.
This session is a showcase of “The Future of Branding” — new creative format ideas, the storytelling power of the individual and effective measurement tools to build products and brands. And the metaverse — which, for us, is the next evolution of digital connection.
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