Content Marketing Strategy
Learn content marketing strategy from the best in the business, with insights from Nike, Goop, Glossier, Burger King and more.
The Only Content Marketing Course You Need!
Learn how to master content marketing strategy with guidance and insight from world-leading brands and marketers.
Bring Big Brand Thinking Into Your Content Marketing Strategy!
The #1 course to supercharge your content marketing strategy. Build your audience and boost your revenue – without the big brand budget!
Study Time
4-6 hours
Social Learning
Access to learner community
Exercises
Apply learning to your business
Certificates
Included on completion
Here's what we'll cover:
Intro to Content Marketing
Content marketing – what is it and why do it?
Understanding Customers
What makes sense for your customers and what makes sense for your own brand?
Content Marketing Types
Explore a myriad of content types and learn how to deploy them most effectively.
Expressing Your Brand
When creating content, it's important to reflect your brand voice. But what does this mean?
Creating Content
Everything you need to know to smash content creation – without breaking the bank.
Content Planning
Learn how to make
the most efficient use of your time, energy and
budget.
Real Insights, Real Application
We use practical learning and brand case studies to give you the knowledge and expertise to build a successful content marketing strategy for your business.
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Read. Watch.
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Learn. Apply.