CERTIFIED SHORT COURSE

Content Marketing Strategy

Learn content marketing strategy from the best in the business, with insights from Nike, Goop, Glossier, Burger King and more.
COURSE CONTENTS

What's included?

Real-Life Learning Content

This course is based on the experience of real-life marketers who use these content marketing strategies every day in their roles.

Access, Learn, Apply

Using case studies from some of the world's biggest brands, this course will equip you with the content marketing skills and know-how to create engaging, targeted marketing content that works.

But it's not just about big brand thinking. This course focuses on taking key learnings from influential marketers and applying them to your own day-to-day marketing activities – giving you a competitive advantage in your space.

Join The Community

There's nothing like learning together. Learn and share experiences with a global network of marketers.

Get Certified

On completion of this course you will receive your very own AWLearn certificate and digital badge to share your content marketing mastery on socials.

The Only Content Marketing Course You Need!

Learn how to master content marketing strategy with guidance and insight from world-leading brands and marketers.

Bring Big Brand Thinking Into Your Content Marketing Strategy!

The #1 course to supercharge your content marketing strategy. Build your audience and boost your revenue – without the big brand budget!
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Study Time

4-6 hours

Social Learning

Access to learner community

Exercises

Apply learning to your business

Certificates

Included on completion

Here's what we'll cover:

Intro to Content Marketing 

Content marketing – what is it and why do it?

Understanding Customers

What makes sense for your customers and what makes sense for your own brand?

Content Marketing Types

Explore a myriad of content types and learn how to deploy them most effectively.

Expressing Your Brand

When creating content, it's important to reflect your brand voice. But what does this mean?

Creating Content

Everything you need to know to smash content creation – without breaking the bank.

Content Planning

Learn how to make the most efficient use of your time, energy and budget.
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Real Insights, Real Application

We use practical learning and brand case studies to give you the knowledge and expertise to build a successful content marketing strategy for your business.
  • Read. Watch.
  • Learn. Apply.
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