Creative Branding with Fernando Machado
Become a Strategist
You will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, set a strategic framework when writing
You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing.
Meet the instructor
Fernando Machado, one of the most famous and decorated marketers in the world is chief marketing officer at Activision. Previously he was CMO at Burger King and he and his head of design at Burger King team up with the agency JKR to show you how to carry off a branding project.