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Gaming and Esports Learning Path
Gaming remains one of the most active verticals on social media but many brands still struggle to assimilate with gaming communities.
Campaigns targeting gamers are often ignored or mocked for their inauthenticity. So how can brands be a part of the gaming conversation on social media?
Campaigns targeting gamers are often ignored or mocked for their inauthenticity. So how can brands be a part of the gaming conversation on social media?
Format
Learning
Path
Topic
Gaming
and Esports
Brands Featured Include
Twitch, Chipotle
Format
Online
Course
Duration
Up to 6 hours
Access
Included within Subscription
What's in this Learning Path?
Understanding Gamers
Who are gamers anyway? We explain who is gaming today and why this segment is so valuable.
Esports Explained
We delve into the expanding world of esports and explain how brands can get involved in this space.
Other Gaming Platforms
We look at areas from in-gaming advertising to other types of in-game experience.
"What makes Esports different from gaming? Organized competitive head-to-head gaming; broadcast to other people; and it has a prize element."
Alison McDuffee, director of measurement and insights for the Americas, Twitch
Alison McDuffee, director of measurement and insights for the Americas, Twitch
Josh Stobbard
© 2022 Advertising Week
