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Gaming and Esports Learning Path

Gaming remains one of the most active verticals on social media but many brands still struggle to assimilate with gaming communities.

Campaigns targeting gamers are often ignored or mocked for their inauthenticity. So how can brands be a part of the gaming conversation on social media?
Format

Learning
Path

Topic

Gaming
and Esports

Brands Featured Include

Twitch, Chipotle

Format

Online
Course

Duration

Up to 6 hours

Access

Included within Subscription

What's in this Learning Path?

Understanding Gamers

Who are gamers anyway? We explain who is gaming today and why this segment is so valuable.

Esports Explained

We delve into the expanding world of esports and explain how brands can get involved in this space. 

Other Gaming Platforms

We look at areas from in-gaming advertising to other types of in-game experience. 
"What makes Esports different from gaming? Organized competitive head-to-head gaming; broadcast to other people; and it has a prize element."

Alison McDuffee, director of measurement and insights for the Americas, Twitch
Josh Stobbard