Introduction to Marketing Strategy
Author: Ruth Mortimer
Study time: 10 hours
Quiz time: 30 minutes
The fundamentals of marketing strategy from personas through to planning.
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Learn how to evaluate the market, understand which potential customers to target and plan to reach them. This course takes you through market orientation, personas, budgeting and much more as you set out your marketing strategy.
Tests and Assessment
This course features tests and a final assessment with certification so that you can evaluate your learning and demonstrate your new knowledge.
This course uses a mix of formats, including videos, text, downloadable exercises and more to provide a rounded learning experience.
This course is based on the experience of real-life marketers who have to use marketing strategies everyday in their roles.