Neuroscience in Media & Advertising With MediaScience
MediaScience Executive Vice President, Phillip Lomax, talks about the intersection of neuroscience and media & advertising, and explains how measures such as visual attention, cognitive measure and response intensity will impact the future of advertising.
Become a Strategist
You will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, set a strategic framework when writing
You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing.
Meet the instructor
Patrick Jones is a content marketing professional since 2002. He has a Masters Degree in Digital Marketing and a Bachelors in Education and has been teaching marketing strategies for over 15 years in Chicago. Patrick enjoys teaching all levels and all ages. He looks forward to sharing his love of building meaningful and effective content with all students to develop their marketing abilities.