The Creator Economy: Everything You Need to Know
The confluence of smartphone, social media platforms and e-commerce has given rise to an industry that draws in approximately 50 million people worldwide who call themselves online creators today. On the frontlines of the creator economy are the YouTubers, TikTokers, Twitch and Discord gamers, Instagram models, Reddit communities, Pinterest pinners and creators who are redefining social entrepreneurship as the blueprint for the future.
The Creator Economy
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What's in this Learning Path?
Understanding The Creator Economy
What is the Creator Economy and why is everyone talking about it?
Brand Involvement in the Creator Economy
Case Study examples of how and why brands are getting involved
The Creator Perspective
How are the creators getting involved and how they should be evaluating the landscape.