Video of the Week
The Hispanic Consumer as the Key to Unlocking Growth
Hispanics are the best kept secret in America. But they should not be a secret! They make up more than 18% of the population and as a single demographic cohort is growing faster than the U.S. economy as a whole. Hispanics are the muscle of growth for the middle class of America. However, they remain largely invisible, underrepresented, misrepresented and undervalued.
In this panel discussion panelists will share insights, opportunities and launch a call to action for companies to understand and tap into the potential of US Hispanics.
In this panel discussion panelists will share insights, opportunities and launch a call to action for companies to understand and tap into the potential of US Hispanics.
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The Hispanic Consumer as the Key to Unlocking Growth
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Claudia Romo Edelman in Conversation with Gabriela Frias
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The ROI of Inclusivity: Why Hispanics Are the Fastest Path to Brand Growth
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Comedy and Culture: In Conversation with Al Madrigal
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How Culture Shapes Advertising
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The Future of Hispanic Marketing with Luis De La Parra
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A New Media Model for a New Multicultural Mainstream
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How our Expectations of Digital Experiences Have Been Accelerated
From our partners at Hispanic Star
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