ADVERTISING WEEK X HISPANIC STARS RISING PRESENTS












Video of the Week

The Hispanic Consumer as the Key to Unlocking Growth

 Hispanics are the best kept secret in America. But they should not be a secret! They make up more than 18% of the population and as a single demographic cohort is growing faster than the U.S. economy as a whole. Hispanics are the muscle of growth for the middle class of America. However, they remain largely invisible, underrepresented, misrepresented and undervalued.

In this panel discussion panelists will share insights, opportunities and launch a call to action for companies to understand and tap into the potential of US Hispanics.
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The Hispanic Consumer as the Key to Unlocking Growth

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Claudia Romo Edelman in Conversation with Gabriela Frias

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The ROI of Inclusivity: Why Hispanics Are the Fastest Path to Brand Growth

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Comedy and Culture: In Conversation with Al Madrigal

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How Culture Shapes Advertising

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The Future of Hispanic Marketing with Luis De La Parra

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A New Media Model for a New Multicultural Mainstream

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How our Expectations of Digital Experiences Have Been Accelerated

From our partners at Hispanic Star

Featured Speakers

The Spotlight

Whether they joined us live on stage or virtually, these great minds took the time to share their insights and experiences at Advertising Week events.

Claudia Romo Edelman
Founder
We Are All Human Foundation

Al Madrigal
Comedian, Writer, Actor, Co-Founder
ALL THINGS COMEDY

Iván Marksman
Chief Business Officer
Verizon Media

Emilio Estefan
Musician, Songwriter,
Record and TV Producer

Veronica Hernandez-Aguila
CEO Mexico & Miami
Ogilvy

Juanpa Zurita
Influencer



Ana Flores
Founder & CEO
#WeAllGrow Latina