Advertising Week Presents
Lessons in Retail
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The Future of Retail
As stores closed and people sheltered in place, millions of people shifted their shopping habits online. Retailers have had to respond to new consumer demands, changing in-store regulations, and disruptions to their supply chain. Messaging has shifted to accommodate regional differences, and dramatically altered buying habits. For example, people are less brand loyal, are purchasing new and different goods for new hobbies, living and work arrangements, and brands that relied on tourists have had to shift to local messaging. We ask the leaders who are making the most of their current situation and creating strategies for an uncertain Q4 and beyond for their thoughts on the future of retail.
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The Future of Commerce
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The Kindness Economy
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Chipotle + TSM = A Winning Combination (In More Ways Than One)
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Shaping the Future of Grocery Commerce
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Against All Odds: The Challenger Retail Brands Thriving Amidst a Pandemic
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Reaching Holiday Shoppers in the Age of Digital
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More Than a Feeling: Brand Love & Loyalty in Digital Commerce
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Localism is Driving Brand Impact
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