Advertising Week

The Measurement Gap in a Zero-Click World

Performance marketing will not be defined by fewer signals, but by smarter interpretation of influence, including the moments we cannot yet directly see.

Cannes: Marketing’s Shiny Penny Problem

The industry had all the answers. Nobody asked the right question.

Wikipedia: What the Internet’s Encyclopedia Got Right About AI Visibility

The brands that will win AI visibility aren’t necessarily the loudest or the most prolific content publishers.

Why Fast-Growing Independent Agencies Hit a Ceiling and How to Break Through

While losing a pitch is painful but manageable, winning three in a row without the infrastructure to absorb them can break an agency.

The Ad Server Is Becoming Advertising’s New Source of Truth

The ad server is not new, but it is newly essential.

How To Make a Tootsie Roll Commercial From Scratch

We spoke to Calabash’s animation director Wayne Brejcha and executive producer Sean Henry about their experience working on “The Fruit Ones” and how it compares to the 2025 refresh.

Somewhere in a Budget Meeting, PR Just Got a Lot More Awkward to Dismiss…

For agency leaders still treating PR as a soft layer that sits somewhere above the ‘real business stuff’, this should be the wake-up call.

Back-to-School 2026: The List Is Written in July, Not August

A parent sits down to write the back-to-school shopping list, and the first word is backpack. But that word did not arrive that morning. It came from a conversation in the car three weeks earlier, when the child said last year’s bag felt childish. By the time it reaches the page, the decision behind it has already been made, by a committee the parent never knew they were on.

You Forgot To Build Your Brand

Companies spend the vast majority of their marketing resources pursuing consumers who are already shopping while largely ignoring the audience that will determine their growth six months, twelve months, or three years from now.